We Don’t Sponsor The Games - We Surround Them
Event-centric marketing that turns moments into movements
Major Events We Target

The Game’s Bigger Than the Stadium
Cicara Strategies is a modern marketing firm built to help brands win where the world is watching—outside the stadium, in the streets, and on every screen. We specialize in event-centric campaigns that activate audiences and amplify awareness at the intersection of sports, culture, and commerce.
Major events are dominated by top-tier sponsors. We’re here for everyone else—local businesses, ambitious brands, and organizations ready to tap into billion-dollar moments without paying for the badge.
We don’t sponsor the games—we surround them.
What We Do
Digital Media
Social & Influencer Strategy
On-the-Ground Activation
Creative & Strategy
Out-of-Home (OOH)
Measurement & Analytics